Why do some start-ups succeed? 5 tips to take you to success

By Seb Haire, guest writer at ProFinda. Having worked in the start-up world for almost a decade, I have been lucky enough to have been an external advisor, mentor, angel investor and a co-founder. Through my experience I have gained insight and formed a few opinions as to why start-ups succeed, and rather how best …

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How to get buy in for communicating change from ‘non-comms’… using a chocolate cake

By Ant Cousins, Director of Customer Success at ProFinda. It’s often tricky to get support from senior stakeholders about communicating change effectively. We’ve all been there. You explain the likely impact on the internal audience of the change, how it will be perceived, how they probably already know more about the programme than has been …

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7 barriers to collaborative working and how to overcome them

By Ant Cousins, Director of Customer Success at ProFinda. Collaboration is a buzz word that's been used and abused a lot over the last few years, especially with the growth of Enterprise Social Network tools claiming to ‘make it happen’. The simple truth is collaboration is already happening all the time between employees. But it’s …

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But, we have always done it this way.

By guest writer Alexander Low, Director of Social Selling at Digital Leadership Associates. Great read in HBR written by consultants at McKinsey. They discuss the optimal ratio of support staff to sales functions is around 55% where they see the highest ROI. However, what stood out is their comments on how critical "digital" is today. "For example, companies can …

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Marketing’s New Normal – Leveraging Consumer Platforms in the age of Advocacy & Influencer Marketing & Consumer-Driven Customer Service

Originally published by Sibi Nathaniel Grey Kevin Kelly’s article entitled “1000 True Fans” has found more validation in the 9 years since it was first published than even Mr. Kelly could have expected. The crux of the essay postulated the following: to be a successful creator who could live off the revenue generated by their creation, …

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Harnessing the Collective Intelligence Of Your Organization – The Future Of Work is about Building Knowledge-Based Organisations

Originally published by Sibi Nathaniel Grey “The smartest person in the room is the room itself” from David Weinberger’s “Too Big to Know” is a quote that’s gaining certain popularity. After all, it makes more sense to stand up and ask the entire room the question instead of trying one’s luck with small groups of people. Other …

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Leveraging the Network Effect for your Business – As inspired by a formidable colleague who is the living embodiment of the Network Effect

Originally published by Sibi Nathaniel Grey “I’m sure that I've either met them at an event once, or one of my colleagues should know someone who knows them – and I can probably get you an answer within the hour. Just hold on a minute, let me figure out how to get this going” – Patrick …

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ProFinda profiled…

In the third of our series of ProFinda profiled insights about the people behind the company: ProFinda - we hear from Sales and Marketing Manager – Jack Newman. I was born and raised in the east of England - the heart of the fens. Into a generation where technology was in its infant years and finding …

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