The People, Purpose, and Values Behind Changing the World of Work

ProFinda’s mission is to help change the world of work. This visionary work is fueled by our talented, global team with diverse perspectives, backgrounds and experiences. Come join our adventure from leader to game-changer!

This Is a Small Sub-Heading

Our Mission & Vision

Mission

The right teams, the right opportunities, at the right time. We are pioneering a new B2B category which we call Workforce Optimization. ProFinda defines WO as ‘aligning the missions of your business with the desires of your workforce.’

Our mission is nothing less than to continue pioneering the skills and optimization agenda, to transform the world of work, to help every employee achieve their full potential, to eliminate bias and ensure that we have fun doing it!

As a purpose-driven organization, our vision is even more ambitious than helping to transform the corporate world and millions of careers. Our new breed of optimization and AI can be applied to any supply chain around the supply and demand of people, work and opportunities.

We see this as a game-changing innovation, driving new intelligence and efficiency into the heart of every organisation, network and NGO on the planet.

As such, ultimately, our wider mission is to leverage and donate our IP to transform the experiences of disadvantaged communities, climate change networks, anti-slavery charities, NGOs, refugee causes, and many more.

Our dream is to positively impact the lives of over 3.1 billion people. This number represents the working population of the world. We are committed to ensuring we help create opportunities for all, driving equality across all societies. Hence ProFinda’s greater mission is to “democratize knowledge to unlock the potential of humanity”.

We’re very proud of this work and are deeply grateful for our teams, partners, amazing clients and wider support networks – all helping us drive this mission forward.

The Heart of Our Work

Our Values

Purpose Driven Work

We’re engaged, excited, and focused on making a meaningful impact.

Transparency & Agility

Great communication, self-driven attitudes, and solution mindsets are at our core.

Trust & Autonomy

We take ownership, work independently, and support each other.

Collaboration & Success

We believe teamwork fuels innovation and shared achievements.

Continuous Learning & Growth

A dynamic environment where everyone can reach their full potential.

Work + Life Balance

We value a healthy balance, knowing that well-being and performance go hand in hand.

Building a Better Future

Our DE&I Commitment

Diversity, Equity, and Inclusion are fundamental to the ProFinda DNA, shaping how we show up for our clients and, more importantly, for each other. We are proud to maintain a balanced and representative team across every level of our operations, from our foundational roles to our senior leadership. This collective variety of perspectives is what allows us to cultivate a truly open-minded, nurturing environment where everyone feels the freedom to be their authentic selves.

We know that creating diverse and empowered teams is a fundamental component to our success and this success can only be achieved by a collective of people with different backgrounds, experiences, personalities, talents, ideas and opinions.

Our clients also take our technology to ‘power’ their DE&I agendas. So we are very proud to be living the vision we also innovate and market. We are committed to hiring fantastic, innovative team players.

If this sounds like you, you will find a wonderful and fun new home at ProFinda!

A World-Class Collective

 Meet The Team

Roger Gorman

|

CEO & Founder

Serial entrepreneur Roger Gorman combines 20 years of experience leading transformation, change and innovation across some of the world’s largest corporates and networks. With a background in psychology and digital innovation, in 2011, Roger launched ProFinda. Roger also works on a number of projects that focus on his passion for deep system change, social impact and philanthropy.

Guiding Our Vision

Senior Leadership Team

Seb Haire

Chief Revenue Office

Seb is a seasoned digital transformation strategist with a track record of scaling high-growth ventures to successful exits. With a career spanning global markets, he brings a wealth of experience from industry giants like Salesforce & Google Cloud. At ProFinda, Seb is leveraging his “Big Tech” expertise to build a world-class sales team designed for rapid scale

Kate Leith

Director of Operations

Kate serves as ProFinda’s Director of Operations, leveraging over 20 years of experience in scaling B2B startups, including a successful unicorn. Her extensive expertise spans a wide array of disciplines, making her an invaluable asset in driving operational excellence and growth.

Francisco Ruiz

CTO

Francisco drives strategic vision while ensuring the company stays at the forefront of emerging technologies and best practices. His leadership ensures ProFinda continues to set the standard as a leading technology in the industry.

Alison Driscoll

Head of Enablement

As Head of Enablement, Alison draws on her experience as Head of Resourcing at KPMG to deliver the optimal experience for ProFinda’s clients. Alison works with our SMEs & product board to ensure core resourcing workflows are enhanced by AI.

Alpesh Patel

Strategic Accounts Director

Alps runs all things sales and partnerships at ProFinda. With over 20 years of commercial experience across both starts up and enterprise software companies. Alpesh has extensive experience helping start-ups scale, establishing product market fit, sales team’s organisation, and selling into large global enterprises.

Rubén Bandrés

Finance Director

As our Finance Director, Ruben has supported multiple organizations throughout their growth journey. As a scale-up in hyper-growth, ProFinda benefits from Ruben’s seasoned approach to smart allocation of funds.

Our People, Our Power

The Diverse, Collaborative Team That Fuels ProFinda’s Vision

ProFinda is an agile organization committed to transparency. The primary focus is always on the mission, not the title. In support of full transparency, we offer a snapshot – a spotlight on some of the talented, global team that makes our mission possible. This section evolves as our work and people do.

Dagmar Christianson

|

Workforce Transformation Lead

Dagmar helps ProFinda’s Fortune500 clients understand how they can align their business, culture and workforce to drive towards a shared goal. Dagmar fiercely supports human-centric workforce transformations of all shapes and sizes, applying technology and cultural change solutions as a key enabler of operational efficiency, employee retention and organizational agility.

Hans Fladsrud

|

Product Team Leader

Previously CTO of Retain, Hans has a deep understanding of our product and industry specific challenges. He adds tremendous value to our generative AI product development, and brings an extraordinary level of technical expertise to our firm.

Oliver Spencer

|

Head of Marketing

Oli brings a deep understanding from his time consumer brands such as Red Bull and Puma, as well as B2B expertise from his previous role as Head of European Marketing for Republic Europe (Formerly Seedrs) having supported businesses through exciting scale up growth, marketing operations and creative storytelling.

Marlowe Allen

|

Delivery Team Manager

Marlowe leads ProFinda’s delivery team with a focus on project excellence, collaborative problem-solving, and building deep client relationships. She is an ambitious self-starter who believes that clear expectations and honest communication are the foundation of any successful project.

Partners in Growth

Our Advisors

The industry expertise and guidance of our advisory board steers us through the tough moments and accelerates us towards our vision.

Colin Day (Advisory Board)

Founder & Former CEO, iCIMS

For 20 years Colin served as Founder & CEO of iCIMS, the leading talent cloud company that empowered organizations to attract, engage, hire and advance the right talent to build a winning workforce. Now in an advisory role, Colin provides a wealth of knowledge and experience in accelerating transformation.

Mike Falvey (Advisory Board)

Partner, As One Solutions (Bradden)

Mike has helped organizations to develop their strategic thinking, executive competencies and workforce capabilities as a strategic advisor, non-executive director, coach and mentor across both the public and private sectors. Mike has vast experience transforming organizations to ensure it has the most optimal capabilities.

Richard Phelps (Advisor)

MD Financial Services & NED

Richard has over 25 years in sales and client management in the banking, wealth management and insurance sectors. His expertise is enterprise relationship management, strategic sales planning and senior client engagement. In addition, he has been a member of advisory boards ranging from British Airways to the Scale-Up Institute.

Michael Liss (Advisor)

Professional Services Industry Advocate

Michael has an impressive 22-year tenure at SAP specializing in the Professional Services Industry. His deep product knowledge of S/4HANA and SAP SuccessFactors ensures that future enhancements from ProFinda will be in-line with SAP product direction and strategy.

Sean Hoban (Advisor)

Founder, Ex CEO of c. £1bn firm Kimble/ Kantata

With over 25 years of experience, Sean is a seasoned SaaS founder, investor, and strategic advisor. He specializes in guiding fast-growing companies through the complexities of the modern tech landscape. His deep industry knowledge and passion for innovation make him an invaluable asset to our team of advisors

Join Our Journey

We’re always looking for diverse perspectives to help us build the future of work.