About us

ProFinda’s mission is to help change the world of work. This visionary work is fuelled by our talented, global team with diverse perspectives, backgrounds and experiences. Come join our adventure from leader to game-changer 


The right teams, the right opportunities, at the right time

The right teams, the right opportunities, at the right time We are pioneering a new B2B category which we call Workforce Optimization. ProFinda defines WO as ‘aligning the missions of your business with the desires of your workforce.’

Our mission is nothing less than to continue pioneering the skills and optimization agenda, to transform the world of work, to help every employee achieve their full potential, to eliminate bias, and help ensure we all have fun doing it!


ProFinda however holds an even higher mission. As a purpose-driven organization, our vision is even more ambitious than helping to transform the corporate world and millions of careers. Our new breed of optimization and AI can be applied to any supply chain around the supply and demand of people, work and opportunities.

We see this as a game-changing innovation, driving new intelligence and efficiencies into the heart of every organisation, network and NGO on the planet.

As such, ultimately, our wider mission is to leverage and donate our IP to transform the experiences of disadvantaged communities, climate change networks, anti-slavery charities, NGOs, refugee causes, and many more.

Our dream is to positively impact the lives of over 3.1 billion people. This number represents the working population of the world. We are committed to ensuring we help create opportunities for all, driving equality across all societies. Hence ProFinda’s greater mission is to “democratize knowledge to unlock the potential of humanity”.

We’re very proud of this work and are deeply grateful for our teams, partners, amazing clients and wider support networks, all helping us drive this mission forward.

Our Values

At ProFinda, we know that a great culture is something that develops naturally on the back of strong, clearly defined company values and leadership. This culture is what motivates and retains talented employees. Our values are true to ProFinda and are reinforced among our employees daily, translating to a culture that makes the entire team proud.

We’re a purpose-driven company, engaged and excited about the work we are doing.

We are committed to transparent and great communication, and patient self-driven attitudes. We're not big on meetings, but we love innovation, agile thinking and solution mindsets.

We operate based on trust. We are proud of the company's autonomy and work based on flexible hours. We care about the results, not harsh deadlines.

We know good ideas come from everywhere, so we work to ensure every person feels safe to take risks and think outside of the box. You will get a responsible role in an ambitious team, at the forefront of our rapid growth.

Diversity & Inclusion

At ProFinda, Diversity, Equity, and Inclusion live as part of our core values. Both inside ProFinda and for our clients. Inside ProFinda our leadership team is 50% female, and 50% women across our operations. It’s how we seek to inspire and create an open-minded nurturing workforce, where our employees feel comfortable being themselves.

We know that creating diverse and empowered teams is a fundamental component to our success and this success can only be achieved by a collective of people with different backgrounds, experiences, personalities, talents, ideas and opinions. Our clients also take our technology to ‘power’ their DE&I agendas. So we are very proud to be living the vision we also innovate and market.

We are committed to hiring fantastic, innovative team players.

If this sounds like you, you will find ProFinda a wonderful fun new home!

Meet the Team

Roger Gorman CEO & Founder

Serial entrepreneur Roger Gorman combines 20 years of experience leading transformation, change and innovation across some of the world’s largest corporates and networks. With a background in psychology and digital innovation, in 2011, Roger launched ProFinda. Roger also works on a number of projects that focus on his passion for deep system change, social impact and philanthropy.

We’re blessed with a fantastic team of over 100, and so made the decision to feature a rotational selection on this page. Updated quarterly, this is simply a somewhat arbitrary but hopefully representative flavour of our legion of rockstars!

In the Spotlight:

Women in AI

Our latest interview series celebrates the lives and careers of our female team members, working with AI daily. Updated and rotated quarterly – here are a few on feature!

Caitlin Deavy Associate Product Manager


‘Tell us a bit about yourself’

ProFinda is my second job after finishing a BSc in Business Analytics at the University of Southampton. I fell into Product whilst I was looking for roles in technology that fit my skills. I am UK based, but have also lived in the US for 12 years where I enjoyed all the natural beauty and activities the Pacific Northwest had to offer”.


‘What shaped you to become who you are today?’

After my second year of university I did a placement year. It wasn’t in tech and I realised quickly that it was not what I wanted to do. However over the course of the year, I met many people with lots of different career paths. I specifically had some close friends who had just started roles in tech. Those interactions and relationships made me pivot my job applications after I graduated and gave me some direction as to what I wanted. Learning about the industry and the different roles available allowed me to see the possibilities of what sort of career I wanted to pursue. The roles in tech allowed for flexibility in terms of progression and remote working; these aspects appealed to me, as did the thought of working to solve problems.”


‘Can you share some of the strategies you’ve learned that can help women thrive in AI roles?’

As well as diversity extending past gender in hiring, we must also work to hire allies who can support women to thrive in tech.”


‘Do you have a message or advice for other women wanting to reach their career goals in AI?’

Continue to learn new skills and develop yourself! We are never too old to learn something new, technology is constantly evolving so we should be too - no matter what your role.”


‘How can we empower more women to work in AI?’

Make sure young women start with a good education and have the opportunity to learn about different career options. When people have knowledge of how to get somewhere, they are more likely to pursue it. I meet a lot of people who see AI as this enigmatic black box - it’s not, but it can feel gate-kept by people being dismissive and only speaking vaguely about what they do. Skills required are often described as broad and seem out of reach to people who are not yet in the industry. We shouldn’t be making it challenging for anyone to know about our careers. Businesses and educational institutions should highlight the benefits of working in AI and pave paths to encourage students to pursue these roles.”


‘How is ProFInda as a place to work for women in AI?’

ProFinda has provided me the space and opportunity to work with the most women I ever have in my career, which I think speaks to the hiring process. We have a great, supportive culture at ProFinda, a huge part of that seems to come from the fact that everyone has a great deal of respect for each other regardless of any invariable factors.”

Rutu Shah QA Engineer


‘Tell us a bit about yourself’

A tech professional, a mum, wife, daughter-in-law - all rolled into one! I’m an Experienced QA Engineer with a strong hold on manual and automation testing techniques. In my spare time, I love to go for walks, be near nature, travel and socialise”.


‘What shaped you to become who you are today?’

Life experiences, both positive and negative, have played the biggest role in building who I am today. I cannot ignore the humongous emotional support I receive from my family and friends”.


‘Can you share some of the strategies you’ve learned that can help women thrive in AI roles?’

Keeping up-to-date is the key - whenever you find time, just look into the latest upcoming innovations in your field of interest, brush up your skills. It's vital to keep sharpening your skills to bring new perspectives and create impact”.


‘Do you have a message or advice for other women wanting to reach their career goals in AI?’

Believe in yourself. It can be done at any stage of life. Will power will help you achieve your goals”.


‘How can we empower more women to work in AI?’

Flexibility is the key. This way, each woman will have a balanced work and life and less hurdles towards their progress. Also, acknowledging hard work and success will motivate and inspire more women to work in AI”.


‘How is ProFInda as a place to work for women in tech?’

Excellent! Highly recommended. Performing so many roles under one roof is only possible due to a workplace such as ProFinda”.

Vivian Vu QA Engineer


‘Tell us a bit about yourself’

I’m Vivian Vu and I’m a QA engineer. I started my career in AI via an accidental apprenticeship . I initially came from a Film & TV background and found myself in QA. So far it’s been a great accident! In my personal life I love animals of all kinds, cats are my favourite - alongside that I love fashion and make-up, a typical girly girl if you want to call it that”.


‘What shaped you to become who you are today?’

I think not going to uni shaped me - leaving school everyone around me was going to uni and there was only assistance for those going. I had to find alternatives to what I would be doing with my life/career. Being so young going to networking events with professionals without having any professional experience or help was challenging but in the long run it helped me to become confident and successful in my role”.


‘Can you share some of the strategies you’ve learned that can help women thrive in AI roles?’

Be confident - sometimes it can be intimidating to be surrounded by majority men but we’re just as good as them if not even better 😉 Be helpful and always be up for learning - AI is always evolving and changing, teach others what you know and they will teach you what they know. Being in a learning mindset will help you thrive in any role”.


‘Do you have a message or advice for other women wanting to reach their career goals in AI?’

Whether you want to improve your skills or kickstart your career in AI there is a lot of free online content, especially for women. There are guided courses you can join, whatever direction you want to take your career in”.


‘How can we empower more women to work in AI?’

AI is at an all time high right now, and more demand = more opportunities. There’s often a misconception about AI that you have to be super into technology to be within the field. Whatever you’re interested in there will be a company/role within your interest”.


‘How is ProFInda as a place to work for women in AI?’

Genuinely such a nice place to work. You are treated as an equal to your colleagues. As the company is growing, there are so many different people from all walks of life, you meet so many personalities and everyone's so friendly! Alongside that you’re able to work from home with no demand of commuting anywhere except company retreats which is a bonus anyways!”.

In the Spotlight:
Senior Leadership Team

ProFinda is a non-hierarchical, agile organization. The idea of putting down a list of people in order of status goes against everything we stand for! But as a minor concession to social norms and in support of full transparency – here are a few of senior leadership team, in the spotlight!

Alpesh Patel

Chief Commercial Officer

Alps runs all things sales and partnerships at ProFinda. With over 20 years of commercial experience across both starts up and enterprise software companies. Alpesh has extensive experience helping start-ups scale, establishing product market fit, sales team’s organisation, and selling into large global enterprises.

Katie Leith

Head of Operations

Katie is ProFinda’s Head of Ops. Over the past 20 years Katie has unique experience in scaling B2B startups including a unicorn, and so brings a wealth of experience and talent across a broad range of disciplines.

Francisco 'el jefe' Ruiz


ProFinda CTO, Francisco helps lead strategy while ensuring ProFinda adopts the best technologies and practices that emerge and that ProFinda is also the leading technology in the industry.

Alison Driscoll

Head of Enablement

As Head of Enablement, Alison draws on her experience as Head of Resourcing at KPMG to deliver the optimal experience for ProFinda’s clients. Alison works with our SMEs & product board to ensure core resourcing workflows are enhanced by AI

Ruben Bandres

Head of Finance

As our Head of Finance Ruben has supported multiple organizations throughout their growth journey. As a scale-up in hyper-growth, ProFinda benefits from Ruben’s seasoned approach to smart allocation of funds

Doug D'Argenio

VP Sales North America

Doug leads our North American Sales team. With his extensive background in successive software start-ups, Doug ensures our strategic alliances & corporate partnerships deliver the highest quality experience for every customer

In the Spotlight:

Our global team is full of SMEs with decades of professional services experience

Dagmar Christianson

Head of Workforce Transformation

Dagmar helps ProFinda’s Fortune500 clients understand how they can align their business, culture and workforce to drive towards a shared goal. Dagmar fiercely supports human-centric workforce transformations of all shapes and sizes, applying technology and cultural change solutions as a key enabler of operational efficiency, employee retention and organizational agility.

Hans Fladsrud

Chief Solutions Architect

Previously CTO of Retain, Hans has a deep understanding of our product and industry specific challenges. He adds tremendous value to our generative AI product development, and brings an extraordinary level of technical expertise to our firm

Andrea Davis

Resourcing SME

Andrea is a seasoned leader with 20 years experience in resource and workforce management. Having previously been at super user of ProFinda a Baker Tilly, Andrea now works closely with ProFinda to support key accounts with her expertise

Keira Lowles

Resourcing SME

Keira joined from PwC with a seasoned career as a Resource Manager. Her practical knowledge of the resource manager role allows her to work with key accounts and our product team as an SME to ensure resourcing best practices are delivered

Mathangi Latha

Resourcing SME

Mathangi’s experience in resource management spans 15 years, having led teams in tech giants like Accenture & Capgemini. This included training 3000 Resource Managers across APAC, US and Europe. She is integral to our best practice delivery

Jack Hayball

Future of Work SME

Jack, a thought leadership practitioner with ten years of experience in the future of work, leads our market engagement. He collaborates with partners to share the latest AI management science and practical resourcing insights across our communities

In the Spotlight:

Rotated quarterly this is a space where we feature a selection of our 100+ team. Inclusion or non-inclusion at any given time is no reflection on the excellence of any specific team member. Our entire team is full of rockstars, period.

Christina Tancredi

Head of Talent Acquisition

Christina leads Talent Acquisition and HR Operations at ProFinda. She is an experienced professional with a focus on helping organizations build global teams, during periods of growth. She is on a mission to improve the ProFinda employer brand and employee experience with a goal to impact our company culture and create the ultimate, human workplace.

Graeme Charlton

Head of Delivery

Graeme heads up ProFinda’s delivery function having previously managed business units in both start-ups SaaS and full-suite enterprise software vendors. Experience in scaling and maturing Profesional Service practices and building PMO functions from scratch, Graeme is passionate about service delivery and providing a best-in-class implementation experience for customers.

Jose del Rio

Head of Data Science

Jose leads the Data Analytics and Machine Learning strategy at Profinda. Born and raised in Palencia, Jose comes from a heavily focused Engineering background with skills refined over more than 15 years across multiple sectors including energy, automotive, retail, logistics, media and now workforce optimization. Jose’s passion focuses on leveraging data to answer fundamental business questions and create decision-making tools. With the continuous improvement of automated business intelligence, people can focus on creating new value.

In the Spotlight:
Advisory Board

The industry expertise and guidance of our advisory boars steers us through the tough moments, and accelerates us towards our vision.

Franz Gilbert

Vice President, Deloitte Consulting

Franz heads up the Deloitte Human Capital Ecosystem and Alliances various programs that serve the provider community. He has an extensive background in advising HR providers on corporate strategy, go-to-market planning, technology roadmaps and sales enablement methodologies.

Colin Day

Founder & Former CEO, iCIMS

For 20 years Colin served as Founder & CEO of iCIMS, the leading talent cloud company that empowered organizations to attract, engage, hire and advance the right talent to build a winning workforce. Now in an advisory role, Colin provides a wealth of knowledge and experience in accelerating transformation.

Mike Falvey

Partner, As One Solutions (Bradden) LLP

Mike has helped organizations to develop their strategic thinking, executive competencies and workforce capabilities as a strategic advisor, non-executive director, coach and mentor across both the public and private sectors. Mike has vast experience transforming organizations to ensure it has the most optimal capabilities.

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