What is a cookie?
A cookie is a small file that can be placed on your device that allows us to recognise and remember you. It is sent to your browser and stored on your computerʼs hard drive or tablet or mobile device. When you visit our sites, we may collect information from you automatically through cookies or similar technology such as a tag, pixel or other web beacon.
Strictly necessary cookies
* in the cookie name is a wildcard that indicates multiple cookies with the same base name, but with additional letters, numbers, or characters which make them unique.
| Name | Purpose | Expires |
|---|---|---|
| elementor | Controls pop-up display settings. | When you close your Web browser |
| __cf_bm | Required as part of a system to identify and mitigate against automated traffic to our website (or third party services that we use) from bad actors. | 30 minutes |
| _cfuvid | Required as part of a system that limits the rate at which requests to our website (or third party services that we use) can be made. | When you close your Web browser |
| messagesUtk | Used to identify (with a randomly generated and anonymous identifier) visitors who use the live chat tool on our website, and record their chat history. | 6 months |
| hs.superstore.laboratory, hs.superstore.laboratory.* | Used to uniquely identify visitors to our website so as to test and improve engagement with the tools provided by our CRM provider (HubSpot). | 48 hours |
| cmplz_* | Used by our cookie banner to record your preferences. | 1 year |
| __hs_initial_opt_in | Remembers and communicates your cookie preferences to our CRM provider (HubSpot). | 7 days |
| __hs_opt_out | Remembers and communicates your cookie preferences to our CRM provider (HubSpot). | 6 months |
| HUBLYTICS_EVENTS_53 | Stores events that are relevant to our CRM provider (HubSpot). | When you close your Web browser |
| bcookie | Used to uniquely identify visitors to our website to prevent abuse of our CRM (HubSpot) provider’s integration with LinkedIn. | 1 year |
| li_gc | Remembers and communicates your cookie preferences to our CRM (HubSpot) provider’s integration with LinkedIn. | 6 months |
| lidc | Used to store data center selection used by our CRM (HubSpot) provider’s integration with LinkedIn. | 24 hours |
| lang | Stores language settings for our CRM (HubSpot) provider’s integration with LinkedIn. | When you close your Web browser |
| wp_consent_* | Used by our cookie banner to record your preferences. | 31 days |
Analytics cookies (optional)
* in the cookie name is a wildcard that indicates multiple cookies with the same base name, but with additional letters, numbers, or characters which make them unique.
| Name | Purpose | Expires |
|---|---|---|
| _ga, _ga_* | Used to track individual visitors and generate analytics (Google Analytics), which allows us to better understand our visitors, and improve their experience on our website. | 2 years |
| __hssc | Used to track individual visitors and generate analytics (HubSpot), which allows us to better understand our visitors, and improve their experience on our website. | 30 minutes |
| __hssrc | Used to track individual visitors and generate analytics (HubSpot), which allows us to better understand our visitors, and improve their experience on our website. | When you close your Web browser |
| __hstc | Used to track individual visitors and generate analytics (HubSpot), which allows us to better understand our visitors, and improve their experience on our website. | 6 months |
| hubspotutk | Keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | 6 months |
Marketing cookies (optional)
| Name | Purpose | Expires |
|---|---|---|
| IDE | Allows for ad delivery or retargeting | 13 months |
| ar_debug | This cookie is used by Google/DoubleClick to debug ad delivery. | 1 year |
How to manage cookies
Most web browsers allow you to manage cookies. You can choose to accept or reject cookies, or you can delete existing cookies from your device. For more information on how to manage cookies, please refer to your browser’s help documentation.
Changes to this policy
We may update this cookie policy from time to time. Any changes will be posted on this page.
For more information
If you have any questions about our cookie policy, please contact us at enquiries@profinda.com.