Talent Marketplace: How It Operates and Benefits Your Business

Written by

Keira Lowes
5 steps and a bulls-eye

Topics

TL;DR

A talent marketplace platform is an internal ecosystem that uses AI-powered matching to connect employees’ skills and aspirations with open organizational opportunities (roles, projects, development). This strategy simultaneously boosts internal mobility and engagement for employees while helping the organization remedy skill gaps, reduce external hiring costs, and instantly enhance workforce agility.

Table of Contents

From Transactional Hiring to Strategic Talent Deployment

Talent marketplaces are revolutionizing how businesses connect with skilled professionals. These platforms enhance talent deployment and offer significant time and cost savings.  

This article examines how talent marketplaces transcend traditional hiring methods by cultivating a robust employee-employer relationship, enhancing agility, and future-proofing workforce operations. We’ll delve into how these platforms capture and enable the search for the right mix of skills and ask the right questions to ensure businesses find exactly what they need to thrive.

What is a Talent Marketplace?

A typical talent marketplace is designed to connect employees to internal opportunities such as new job roles, projects, mentorship programs, development, and networking. Think of it as an internal ecosystem where skills, interests, expertise, and aspirations of the workforce meet organizational needs. 

Connecting people via a talent marketplace can enhance productivity and foster an agile workforce. These platforms can be easily integrated with HRIS systems and project management tools to consolidate project roles and employee profiles, facilitating effective skills-based matching and deployment. 

Benefits of a Talent Marketplace

For organizations, an internal talent marketplace can help reduce unnecessary overheads and hiring costs, as well as dependence on contract workers. Additionally, talent marketplaces will nurture a culture of learning and development, enabling the acquisition of essential or newly emerging skills. 

Investing in a talent marketplace can optimize talent deployment, facilitate collaboration, and minimize the need for external hiring, among other things, resulting in a more productive and agile organization. So, what are some of the benefits of implementing an internal talent marketplace, both from an organization’s perspective and for employees?

The Game Changer for Employers

Boost Employee Retention and Engagement

By offering clear pathways for growth and development, talent marketplaces pave a promising future for employees. Leading to increased job satisfaction, higher engagement levels, and reduction in attrition.

Enhance Workforce Agility

In a rapidly changing business landscape, the ability to quickly deploy talent to where it’s needed most is a critical advantage. Talent marketplaces enable organizations to assemble agile teams, respond to market shifts, and fill critical skill gaps with internal talent.

Remedy the Skills Gap

By identifying the skills needed for future projects and roles, organizations can proactively offer relevant training and development opportunities to their employees. This focus on upskilling and reskilling helps to build a future-ready workforce from within.

Reduce Hiring Costs and Time-to-Fill

Hiring internally is significantly more cost-effective and typically faster than external recruitment. Talent marketplaces expedite the internal hiring process, reducing recruitment agency fees, other overheads and shortening the time it takes to fill open positions.

Promote DE&I

 AI-powered talent marketplaces can help to mitigate unconscious bias in the hiring and promotion process. By focusing on skills and experience, these platforms provide equitable access to opportunities for all employees.

Provide Data-Driven Workforce Insights

Talent marketplaces generate valuable data on the skills, interests, and career aspirations of the workforce. This allows Resource teams and business partners to make more informed decisions about workforce planning, succession planning, and talent development strategies.

A Pathway to Professional Growth for Employees

Talent marketplaces are not just beneficial for employers; they offer a wealth of advantages for employees as well:

Career Ownership

Talent marketplaces allow employees to take charge of their careers and growth. It gives them opportunities to explore different career paths and proactively seek out experiences that align with their goals.

Job Satisfaction and Fulfillment

The ability to take on new challenges, learn new skills, and contribute to different areas of the business can significantly boost job satisfaction and a sense of purpose.

Unlock New Skills, Learning and Development Opportunities

The platform offers the opportunities to upskill and reskill to meet emerging needs, thereby opening doors to future possibilities.

Features of Talent Marketplace Platforms

AI-Powered Matching

The platform should utilize AI that provides personalized and relevant recommendations for opportunities based on employees’ skills, expertise, and aspirations. 

Comprehensive Employee Profiles

Comprehensive individual profiles serve as detailed living CVs, highlighting skills, experiences, and ambitions, which are the building blocks for successful matching. The platform’s ability to parse the resume into meaningful skills using the underlying skills intelligence framework is integral to the success of talent marketplaces.

Opportunity Listing

A user friendly opportunity listing page where the platform provides matching recommendations for open positions for employees to consider. The recommended roles may align with current skills and competencies, or there may also be roles that require upskilling, promoting learning and development, and career progression.

Actionable Analytics & Reporting

Detailed, actionable analytics on key metrics such as workforce utilization, internal mobility, skills gap, learning and development needs, and employee engagement in order to make better informed, more data driven resourcing decisions.

Seamless Integration

Integration with a common enterprise technology stack, such as ERP, CRM, HRIS system, project management system, and learning management system (LMS), can be crucial for adoption and offering a unified talent experience.

Best Practices for Implementing a Successful Talent Marketplace

For a Talent Marketplace to succeed, a well-thought-out, strategic implementation plan involving all the stakeholders and beneficiaries is key. Different functional groups within the organization may have unique key metrics for success; for the resourcing team the metrics of interest could be higher utilization rates, better bench management, workforce agility and closing skill gaps.  Whereas, for the HR function, this could be reduced attrition rate, decreased cost of hiring and faster time to fill open roles.  Whilst the workforce members  may be more concerned about their career progression, learning opportunities, and overall job satisfaction.  With this in mind, the best practices for implementation may look like this:

Define Your Goals

Clearly articulate the goals to achieve with a talent marketplace. As mentioned earlier, these goals may vary among different functions within the organization, so it’s essential to document all of these objectives before proceeding to the next steps in order to track successes and learnings. 

Secure Leadership Buy-In

Securing leadership buy-in and having an internal sponsor is critical to improving the efficiency of the implementation. Gain the support of key stakeholders by demonstrating the business value and ROI of a talent marketplace.

Choose the Right Technology

With the surge of AI-powered solutions available in the market today, evaluate different talent marketplace platforms and choose one that aligns with your organization’s needs and goals. Consider platform integration with your current technology stack in order to facilitate seamless data transfer and interoperability. Additionally, the technology should be easy to use and intuitive to ensure user adoption.

Evaluate the efficacy of the AI engine or the skills intelligence, and its ability to recommend ideal matches. Proper identification, labeling, and ongoing maintenance of employee skills are critical for the marketplace to operate successfully.

Choose the Right Technology

Begin with a proof of concept using a representative dataset within a controlled user group to evaluate the platform’s effectiveness and gather feedback, and share experiences with the platform vendor.

Communicate and Drive Adoption

Comprehensive communication plans help to educate employees and managers about the benefits of the talent marketplace and how to use it effectively. Employees should understand its purpose, the value the platform can add to their career growth, and how to effectively use the site to its full potential. Foster a culture of learning and upskilling by incentivizing employees who adopt the platform to search and find growth opportunities.

Measure and Iterate

Continuously track key metrics, gather feedback from users, and make improvements to the platform and your processes over time. Compare to initial goals and measure the projected versus actual ROI metrics. 

Selecting the right Talent Marketplace Platform for your Business

Choosing the right technology is a critical step that will significantly impact the success of your talent marketplace initiative. A platform is not just a tool; it’s a long-term partner in your talent strategy.

Before you look at any software, look inward. What are your primary objectives?

  • For Deployment & Utilization: A platform with versatile skills ontology that excels in accurate search and match, combined with dynamic scheduling and allocation capabilities. 
  • For Retention: Consider a platform with strong career pathing and development planning features.
  • For Agility: Focus on platforms that excel at creating and managing short-term projects and cross-functional “gigs.”
  • For Upskilling: Prioritize solutions with robust skills intelligence and seamless integration with your Learning Management System (LMS).
1

Evaluate the Core Technology and User Experience 

The engine and the interface are everything. A powerful platform with a poor user experience will fail to gain adoption.

  • AI and Matching Algorithm: Ask vendors to explain how their AI works to ascertain if it aligns to your needs. 
  • Skills Intelligence: The platform should provide a comprehensive skills ontology to help you identify, validate, and manage the skills your workforce possesses and needs.
  • Employee & Manager Experience: The platform should be intuitive and engaging for employees, easy for managers to post opportunities and for HR to administer.
2

Integration Capabilities 

Your talent marketplace should not be an isolated solution. Communicating with your existing HR tech stack to create a single source of truth for skills data is critical.

  • Key Integrations: Confirm pre-built, proven integrations with your core HRIS (e.g., Workday, SAP SuccessFactors), ATS, and LMS.
  • API Flexibility: Question if the platform has an open and well-documented API for custom integrations with other business systems.
3

Vendor Partnership and Support

You are buying a relationship, not just a product. The vendor’s implementation process should be understood. They should offer change management support to help drive adoption. Their customer support hours and service-level agreements (SLAs) should be known. Their future plans should be inquired about, as a vendor that is continuously innovating is a better long-term bet.

ProFinda for Your Talent Marketplace Needs

ProFinda is built on the fundamental belief that to truly optimize your workforce, you must first deeply understand its capabilities. Our platform is engineered around a powerful AI-driven skills engine that creates a dynamic, 360-degree view of every employee’s skills, experiences, and aspirations. 

  • A Foundation of Skills Intelligence: Our AI creates a rich, skills intelligence framework for your entire organization. This allows you to find the precise expertise needed for any project, proposal, or role in seconds, revealing hidden talent and ensuring you have the right people on the right work, every time.
  • Drive True Workforce Agility: ProFinda allows you to intelligently staff teams, balance workloads, and proactively manage bench time.
  • Enhance the Employee Experience: Our platform empowers your employees with personalized career opportunities andfrom full-time roles to stretch assignments. By aligning their career goals with the organization’s needs, you boost engagement, improve retention, and build a culture of continuous growth.

Your Questions, Answered

What is a Talent Marketplace, and how does it differ from traditional hiring?

A Talent Marketplace is an internal ecosystem designed to connect a business’s employees with internal opportunities, such as new job roles, short-term projects, mentorship programs, and development opportunities. It focuses on matching the skills, interests, and aspirations of the current workforce with organizational needs.

Talent Marketplaces primarily leverage AI algorithms and a centralized repository of data. The system consolidates work demands (open roles, projects) with comprehensive employee profiles (detailing skills, experiences, and ambitions). The AI then provides personalized and relevant recommendations to the most eligible members of the workforce. This fosters effective, skills-based matching and deployment.

Implementing an internal Talent Marketplace provides several critical advantages for organizations, including:

  • Enhanced Workforce Agility: The ability to quickly assemble agile teams and deploy talent where it’s needed most to respond to market shifts.

  • Reduced Costs: Significant savings on recruitment agency fees and other overheads by prioritizing internal sourcing.

  • Improved Retention: Boosting employee satisfaction and job fulfillment by offering clear career ownership and growth opportunities.

  • Data-Driven Insights: Generating valuable analytics on workforce utilization, internal mobility, and skills gaps to inform better workforce planning and talent development strategies.

Key features that are crucial for a successful Talent Marketplace platform include:

  • AI-Powered Matching: A robust AI engine that accurately matches employees to opportunities based on a deep understanding of skills and aspirations.

  • Comprehensive Employee Profiles: The ability to build and maintain detailed, skills-based profiles for all employees.

  • Actionable Analytics & Reporting: Tools to provide data on key metrics like internal mobility and skills utilization.

  • Seamless Integration: Proven integration capabilities with your existing enterprise technology stack, such as HRIS (e.g., Workday, SAP), LMS, and project management tools.

Keira Lowes
, Enablement Lead
Keira joined from PwC with a seasoned career as a Resource Manager. Her practical knowledge of the resource manager role allows her to work with key accounts and our product team as an SME to ensure resourcing best practices are delivered

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