About us
ProFinda’s mission is to help change the world of work. This visionary work is fuelled by our talented, global team with diverse perspectives, backgrounds and experiences. Come join our adventure from leader to game-changer
Mission
The right teams, the right opportunities, at the right time
The right teams, the right opportunities, at the right time We are pioneering a new B2B category which we call Workforce Optimization. ProFinda defines WO as ‘aligning the missions of your business with the desires of your workforce.’
Our mission is nothing less than to continue pioneering the skills and optimization agenda, to transform the world of work, to help every employee achieve their full potential, to eliminate bias, and help ensure we all have fun doing it!
Vision
ProFinda however holds an even higher mission. As a purpose-driven organization, our vision is even more ambitious than helping to transform the corporate world and millions of careers. Our new breed of optimization and AI can be applied to any supply chain around the supply and demand of people, work and opportunities.
We see this as a game-changing innovation, driving new intelligence and efficiencies into the heart of every organisation, network and NGO on the planet.
As such, ultimately, our wider mission is to leverage and donate our IP to transform the experiences of disadvantaged communities, climate change networks, anti-slavery charities, NGOs, refugee causes, and many more.
Our dream is to positively impact the lives of over 3.1 billion people. This number represents the working population of the world. We are committed to ensuring we help create opportunities for all, driving equality across all societies. Hence ProFinda’s greater mission is to “democratize knowledge to unlock the potential of humanity”.
We’re very proud of this work and are deeply grateful for our teams, partners, amazing clients and wider support networks, all helping us drive this mission forward.
Our Values
At ProFinda, we know that a great culture is something that develops naturally on the back of strong, clearly defined company values and leadership. This culture is what motivates and retains talented employees. Our values are true to ProFinda and are reinforced among our employees daily, translating to a culture that makes the entire team proud.
We’re a purpose-driven company, engaged and excited about the work we are doing.
We are committed to transparent and great communication, and patient self-driven attitudes. We're not big on meetings, but we love innovation, agile thinking and solution mindsets.
We operate based on trust. We are proud of the company's autonomy and work based on flexible hours. We care about the results, not harsh deadlines.
We know good ideas come from everywhere, so we work to ensure every person feels safe to take risks and think outside of the box. You will get a responsible role in an ambitious team, at the forefront of our rapid growth.
Diversity & Inclusion
At ProFinda, Diversity, Equity, and Inclusion live as part of our core values. Both inside ProFinda and for our clients. Inside ProFinda our leadership team is 50% female, and 50% women across our operations. It’s how we seek to inspire and create an open-minded nurturing workforce, where our employees feel comfortable being themselves.
We know that creating diverse and empowered teams is a fundamental component to our success and this success can only be achieved by a collective of people with different backgrounds, experiences, personalities, talents, ideas and opinions. Our clients also take our technology to ‘power’ their DE&I agendas. So we are very proud to be living the vision we also innovate and market.
We are committed to hiring fantastic, innovative team players.
If this sounds like you, you will find ProFinda a wonderful fun new home!
Meet the Team
Roger Gorman CEO & Founder
Serial entrepreneur Roger Gorman combines 20 years of experience leading transformation, change and innovation across some of the world’s largest corporates and networks. With a background in psychology and digital innovation, in 2011, Roger launched ProFinda. Roger also works on a number of projects that focus on his passion for deep system change, social impact and philanthropy.
We’re blessed with a fantastic team of over 100, and so made the decision to feature a rotational selection on this page. Updated quarterly, this is simply a somewhat arbitrary but hopefully representative flavour of our legion of rockstars!
In the Spotlight:
Women in AI
Our latest interview series celebrates the lives and careers of our female team members, working with AI daily. Updated and rotated quarterly – here are a few on feature!
Caitlin Deavy Associate Product Manager
Rutu Shah QA Engineer
Vivian Vu QA Engineer
In the Spotlight:
Senior Leadership Team
ProFinda is a non-hierarchical, agile organization. The idea of putting down a list of people in order of status goes against everything we stand for! But as a minor concession to social norms and in support of full transparency – here are a few of senior leadership team, in the spotlight!
Alpesh Patel
Chief Commercial Officer
Alps runs all things sales and partnerships at ProFinda. With over 20 years of commercial experience across both starts up and enterprise software companies. Alpesh has extensive experience helping start-ups scale, establishing product market fit, sales team’s organisation, and selling into large global enterprises.
Katie Leith
Head of Operations
Katie is ProFinda’s Head of Ops. Over the past 20 years Katie has unique experience in scaling B2B startups including a unicorn, and so brings a wealth of experience and talent across a broad range of disciplines.
Francisco 'el jefe' Ruiz
CTO
ProFinda CTO, Francisco helps lead strategy while ensuring ProFinda adopts the best technologies and practices that emerge and that ProFinda is also the leading technology in the industry.
Alison Driscoll
Head of Enablement
As Head of Enablement, Alison draws on her experience as Head of Resourcing at KPMG to deliver the optimal experience for ProFinda’s clients. Alison works with our SMEs & product board to ensure core resourcing workflows are enhanced by AI
Ruben Bandres
Head of Finance
As our Head of Finance Ruben has supported multiple organizations throughout their growth journey. As a scale-up in hyper-growth, ProFinda benefits from Ruben’s seasoned approach to smart allocation of funds
Doug D'Argenio
VP Sales North America
Doug leads our North American Sales team. With his extensive background in successive software start-ups, Doug ensures our strategic alliances & corporate partnerships deliver the highest quality experience for every customer
In the Spotlight:
SMEs
Our global team is full of SMEs with decades of professional services experience
Dagmar Christianson
Head of Workforce Transformation
Dagmar helps ProFinda’s Fortune500 clients understand how they can align their business, culture and workforce to drive towards a shared goal. Dagmar fiercely supports human-centric workforce transformations of all shapes and sizes, applying technology and cultural change solutions as a key enabler of operational efficiency, employee retention and organizational agility.
Hans Fladsrud
Chief Solutions Architect
Previously CTO of Retain, Hans has a deep understanding of our product and industry specific challenges. He adds tremendous value to our generative AI product development, and brings an extraordinary level of technical expertise to our firm
Andrea Davis
Resourcing SME
Andrea is a seasoned leader with 20 years experience in resource and workforce management. Having previously been at super user of ProFinda a Baker Tilly, Andrea now works closely with ProFinda to support key accounts with her expertise
Keira Lowles
Resourcing SME
Keira joined from PwC with a seasoned career as a Resource Manager. Her practical knowledge of the resource manager role allows her to work with key accounts and our product team as an SME to ensure resourcing best practices are delivered
Mathangi Latha
Resourcing SME
Mathangi’s experience in resource management spans 15 years, having led teams in tech giants like Accenture & Capgemini. This included training 3000 Resource Managers across APAC, US and Europe. She is integral to our best practice delivery
Jack Hayball
Future of Work SME
Jack, a thought leadership practitioner with ten years of experience in the future of work, leads our market engagement. He collaborates with partners to share the latest AI management science and practical resourcing insights across our communities
In the Spotlight:
Rotational
Rotated quarterly this is a space where we feature a selection of our 100+ team. Inclusion or non-inclusion at any given time is no reflection on the excellence of any specific team member. Our entire team is full of rockstars, period.
Christina Tancredi
Head of Talent Acquisition
Christina leads Talent Acquisition and HR Operations at ProFinda. She is an experienced professional with a focus on helping organizations build global teams, during periods of growth. She is on a mission to improve the ProFinda employer brand and employee experience with a goal to impact our company culture and create the ultimate, human workplace.
Graeme Charlton
Head of Delivery
Graeme heads up ProFinda’s delivery function having previously managed business units in both start-ups SaaS and full-suite enterprise software vendors. Experience in scaling and maturing Profesional Service practices and building PMO functions from scratch, Graeme is passionate about service delivery and providing a best-in-class implementation experience for customers.
Jose del Rio
Head of Data Science
Jose leads the Data Analytics and Machine Learning strategy at Profinda. Born and raised in Palencia, Jose comes from a heavily focused Engineering background with skills refined over more than 15 years across multiple sectors including energy, automotive, retail, logistics, media and now workforce optimization. Jose’s passion focuses on leveraging data to answer fundamental business questions and create decision-making tools. With the continuous improvement of automated business intelligence, people can focus on creating new value.
In the Spotlight:
Advisory Board
The industry expertise and guidance of our advisory boars steers us through the tough moments, and accelerates us towards our vision.
Franz Gilbert
Vice President, Deloitte Consulting
Franz heads up the Deloitte Human Capital Ecosystem and Alliances various programs that serve the provider community. He has an extensive background in advising HR providers on corporate strategy, go-to-market planning, technology roadmaps and sales enablement methodologies.
Colin Day
Founder & Former CEO, iCIMS
For 20 years Colin served as Founder & CEO of iCIMS, the leading talent cloud company that empowered organizations to attract, engage, hire and advance the right talent to build a winning workforce. Now in an advisory role, Colin provides a wealth of knowledge and experience in accelerating transformation.
Mike Falvey
Partner, As One Solutions (Bradden) LLP
Mike has helped organizations to develop their strategic thinking, executive competencies and workforce capabilities as a strategic advisor, non-executive director, coach and mentor across both the public and private sectors. Mike has vast experience transforming organizations to ensure it has the most optimal capabilities.
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