ProFinda is an AI powered team and work management platform

Since being founded in 2011 by our CEO and Founder Roger Gorman, ProFinda has expanded globally whilst continuing to invest in developing our range of AI and Machine Learning powered software platforms. These, along with our Workforce of the Future strategic consulting practice, are helping organisations transform, adapt and thrive in the hyper-connected digital age. The ProFinda solution is equally relevant and transformative to all types of organisations from multi-national corporations to governments and non-profit organisations; as all need to adapt to the future of work. This demands a far more employee-centric environment, where it is simple to match People to Work and Work to People across direct employees, contingent labour, gig workers and alumni networks.

Our Mission

We are on a quest to make work more engaging, meritocratic and rewarding for people.

We believe we can empower new operating models, making organisations more agile, flexible and adaptable to meet demands of the workforce of the future.

We aim to enhance the existing skills, competency and experience data of the workforce with smart machine learning algorithms to develop a complete knowledge graph of the employee.

We will power the transformation of organisations to become far more employee centric.

Our solution will enable Social Enterprises to truly leverage the knowledge within their community to help transform the world.

Business Meeting Colleagues Discussing Strategy Over Laptop At Work At Trendy Startup Company

Our Values

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  • Quest

    We are a business that embraces our social, environmental and financial goals equally.

  • Employee Centric

    Our belief system is based upon the core principals of diversity and equality across our talented, passionate workforce.

  • Quest

    We are building a technology and consulting business which is focused on delivering worthwhile solutions to help transform the workforce.

  • Employee Centric

    Our success will enable us to reinvest in our people and our community.

  • Quest

    Our culture encourages a positive attitude, respect in our workplace, inspiration of passion and honesty in our relationships.

  • Employee Centric

    Our people are the core of our business. We hire the best who bring a positive team and family spirit.

  • Quest

    Customers are the reason for our success. We focus on value creation for our customers with customer satisfaction at the core of everything we do.

Our Team

  • Roger Gorman

    Rog Gorman

    CEO and Founder

    About Rog Gorman

    I am the founder and CEO of ProFinda and I’m on an adventure to create a new state of hyper-connectivity and intelligent connectivity, all over the professional world. From corporates to SMEs, from communities to philanthropy, from education to Government. The ProFinda model is to set alight the Workforce of the Future and ensure true triple bottom line thinking!

  • Pixie Prokharava

    Pixie Prokharava

    Head of Quality

    About Pixie Prokharava

    I am a Pomeranian, with 6 months working within technology start-ups focusing on quality control and ensuring we provide an excellent experience for our customers.

  • Michael Foulkes

    Michael Foulkes

    Chief Financial Officer

    About Michael Foulkes

    I am a chartered accountant with a wealth of fast growth SaaS experience, across fundraising, international expansion and financial strategy expertise.

  • Charlie Smith

    Charlie Smith

    Head of Security

    About Charlie Smith

    I have been working in security for start-ups for the last 5 years. My role at ProFinda includes overseeing our on premise security meets the highest standards.

  • Barry Flack

    Barry Flack

    Industry Expert Advisor

    About Barry Flack

    I have been involved in business change for 25 years, working in senior HR and talent roles, helping large and small organisations grow, transform and adapt to the changing world of work. My experience ranges from scaling successful start-ups, to reinventing the way we attract and retain talent. A long-term advocate in the positive impact of HR technology, I work with HR Technology vendors (such as ProFinda) to help them gain market traction.

  • Steve Smith

    Steve Smith

    Head of Engineering

    About Steve Smith

    I’m the Head of Engineering, which means I’m in charge of everything technical in ProFinda.

    The ProFinda development team has grown rapidly within the last few months. Although we’re primarily Ruby / Javascript developers, we use a huge range of exciting technologies to help understand and match relevant people.

  • Mark Ridley

    Mark Ridley

    Chief Product Officer

    About Mark Ridley

    Co-founder of, the UK’s largest job site, growing the business to over 350, with 6m monthly active users and over 10,000 B2B clients. Mark led the technology, data and product teams at Reed. Followed by roles at Accenture’s innovation hub, The Dock, and as Group CTO at Blenheim Chalcot, the UK’s leading venture builder. Mark is regularly considered as one of the UK’s leading CIOs, with consecutive appearance in Computing’s Top 10 lists.

  • Kate Leith

    Kate Leith

    Head of Operations

    About Kate Leith

    I’m ProFinda’s Operations Director, with over 18+ years experience in working in corporate and start-up organisations across operations, strategy, admin and finance.

  • Customer Success Director

    Ant Cousins

    Customer Success Director

    About Ant Cousins

    I’m a communications and change management professional with extensive experience in delivering projects enabling technology adoption within complex organisations such professional services, construction and financial services firms.

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ProFinda in the Press

  • How to embrace the fluid workforce

    StartAcus: How to embrace the fluid workforce

    Read Full Story 07.06.18
  • Proactive investors

    Proactiveinvestors: ProFinda: "The Future of Work"

    Read Full Story 05.06.18
  • Undercover Recruiter

    Undercover Recruiter: Why Talent Acquisition and AI are a Match Made in Heaven

    Read Full Story 31.05.18
  • The Business Transformation Network

    The Business Transformation Network - Cultural Transformation for Digital Transformation

    Read Full Story 31.05.18
  • Digital HR Tech

    Digital HR Tech: How to Manage Today’s Hyper-Connected Workforce

    Read Full Story 28.05.18
  • Cubicle Ninjas

    Cubicle Ninjas: 15 Ways Artificial Intelligence Can Be Used in Marketing Today

    Read Full Story 14.05.18
  • Construction Excellence SECBE Awards

    Construction Excellence SECBE Awards: Featured finalist - Multiplex and ProFinda.

    Read Full Story 10.05.18
  • Information Week

    Information Week: It’s About Augmented Intelligence, not Artificial Intelligence.

    Read Full Story 04.05.18
  • The Business Transformation Network (BTN)

    The BTN - How To Attract 'Digital Natives' And 'Millennials'

    Read Full Story 27.03.18
  • MediaPost

    MediaPost: Augmented Intelligence Trumps Artificial Intelligence

    Read Full Story 20.03.18
  • Thomson Reuters Elite - Forefront Magazine

    Firms Should Embrace Augmented Intelligence, Not Artificial Intelligence

    Read Full Story 16.03.18
  • Jobbio #WorkQuirks

    Jobbio - ProFinda – Remote working

    Read Full Story 14.03.18
  • TechWorld

    Meet ProFinda - Techies 'Team of the Year'

    Read Full Story 13.03.18
  • Techies 2018 General Thumb800

    Techworld unveils the techies 2018 winners

    Read Full Story 23.02.18
  • Dataconomy

    Dataconomy: Machine Learning for connecting organizations: a conversation with Roger Gorman.

    Read Full Story 22.02.18
  • Screen Shot 2018 04 13 At 17.27.16

    LondonTechWatch: This London Startup Just Raised £4.8M to Make Putting Together The Right Team at Your Company Easy

    Read Full Story 16.01.18
  • ITProPortal

    ITProPortal: What does Alexa for Business really mean for our workplaces?

    Read Full Story 12.01.2018
  • Startus Magazine

    Startus Magazine - How Startups Should Respond In 2018, To The Many Changes Of 2017

    Read Full Story 09.01.18
  • Screen Shot 2018 04 16 At 17.17.58

    Finsmes: ProFinda Raises £4.8M in Funding

    Read Full Story 08.01.18
  • London-based AI expertise startup ProFinda raises €5.4 million in latest round

    Ticker In: London-based AI expertise startup ProFinda raises €5.4 million in latest round

    Read Full Story 06.01.18
  • BusinessCloud

    BusinessCloud: AI 'Expertise Finder' raised £4.8million

    Read Full Story 04.01.18
  • UKTN

    UKTN: ProFinda raises £4.8m from backers including Notion Capital

    Read Full Story 03.01.18
  • BQ Live

    BQ Live: ProFinda Raises £4.8M

    Read Full Story 03.01.18
  • Bdaily

    Bdaily: London AI ‘expertise finding’ platform raises £4.8m in latest investment round

    Read Full Story 03.01.18
  • EU Startups

    EU Start-ups: London-based AI expertise startup ProFinda raises €5.4 million in latest round

    Read Full Story 03.01.18
  • Thomson Reuters Elite

    Thomson Reuters Elite: Forms Integration Partnership with ProFinda to Deliver Next Generation AI Powered Expertise Finder

    Read Full Story 05.10.17
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ProFinda's Awards

  • Shortlisted for the Entrepreneurs' Team of the Year, 2018 NatWest Great British Entrepreneur Awards 2018

  • Silver Winner in the 'Most Innovative Company of the Year' category, Best in Biz Awards 2018 International

  • Shortlisted for Digital & BIM Initiative of the Year with our client Multiplex, The Building Awards 2018

  • Coutts Connect Winners of Best Initiative, Client-Facing Tech Global PWM Wealth Tech Awards

  • Spela Cedilnik (ProFinda Head of Product) Shortlisted for Women in IT Excellence Awards

  • Coutts Connect Winners of Innovative Client Solution WealthBriefing European Awards

  • Winners of Tech World's The Techies Award

  • Shortlisted for The Digital Technology Leaders Awards

  • Shortlisted for SECBE's Construction Excellence Award

  • Shortlisted for the EE Employee Engagement Awards

  • Winner of the Mitie Millions Award


Trusted By World-Leading Businesses

  • Accenture
  • Coutts
  • Multiplex
  • Thomson Reuters
  • Tech London Advocates

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