ProFinda is an AI powered team and work management platform
Since being founded in 2011 by our CEO and Founder Roger Gorman, ProFinda has expanded globally whilst continuing to invest in developing our range of AI and Machine Learning powered software platforms. These, along with our Workforce of the Future strategic consulting practice, are helping organisations transform, adapt and thrive in the hyper-connected digital age. The ProFinda solution is equally relevant and transformative to all types of organisations from multi-national corporations to governments and non-profit organisations; as all need to adapt to the future of work. This demands a far more employee-centric environment, where it is simple to match People to Work and Work to People across direct employees, contingent labour, gig workers and alumni networks.

Our Mission
We are on a quest to make work more engaging, meritocratic and rewarding for people.
We believe we can empower new operating models, making organisations more agile, flexible and adaptable to meet demands of the workforce of the future.
We aim to enhance the existing skills, competency and experience data of the workforce with smart machine learning algorithms to develop a complete knowledge graph of the employee.
We will power the transformation of organisations to become far more employee centric.
Our solution will enable Social Enterprises to truly leverage the knowledge within their community to help transform the world.

Our Values
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We are a business that embraces our social, environmental and financial goals equally.
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Our belief system is based upon the core principals of diversity and equality across our talented, passionate workforce.
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We are building a technology and consulting business which is focused on delivering worthwhile solutions to help transform the workforce.
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Our success will enable us to reinvest in our people and our community.
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Our culture encourages a positive attitude, respect in our workplace, inspiration of passion and honesty in our relationships.
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Our people are the core of our business. We hire the best who bring a positive team and family spirit.
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Customers are the reason for our success. We focus on value creation for our customers with customer satisfaction at the core of everything we do.
Our Team
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Rog Gorman
CEO and Founder
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Pixie Prokharava
Head of Quality
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Michael Foulkes
Chief Financial Officer
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Charlie Smith
Head of Security
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Barry Flack
Industry Expert Advisor
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Steve Smith
Head of Engineering
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Mark Ridley
Chief Product Officer
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Kate Leith
Head of Operations
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Ant Cousins
Customer Success Director

Join The Team
ProFinda in the Press
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StartAcus: How to embrace the fluid workforce
Read Full Story 07.06.18 -
Proactiveinvestors: ProFinda: "The Future of Work"
Read Full Story 05.06.18 -
Undercover Recruiter: Why Talent Acquisition and AI are a Match Made in Heaven
Read Full Story 31.05.18 -
The Business Transformation Network - Cultural Transformation for Digital Transformation
Read Full Story 31.05.18 -
Digital HR Tech: How to Manage Today’s Hyper-Connected Workforce
Read Full Story 28.05.18 -
Cubicle Ninjas: 15 Ways Artificial Intelligence Can Be Used in Marketing Today
Read Full Story 14.05.18 -
Construction Excellence SECBE Awards: Featured finalist - Multiplex and ProFinda.
Read Full Story 10.05.18 -
Information Week: It’s About Augmented Intelligence, not Artificial Intelligence.
Read Full Story 04.05.18 -
The BTN - How To Attract 'Digital Natives' And 'Millennials'
Read Full Story 27.03.18 -
MediaPost: Augmented Intelligence Trumps Artificial Intelligence
Read Full Story 20.03.18 -
Firms Should Embrace Augmented Intelligence, Not Artificial Intelligence
Read Full Story 16.03.18 -
Jobbio - ProFinda – Remote working
Read Full Story 14.03.18 -
Meet ProFinda - Techies 'Team of the Year'
Read Full Story 13.03.18 -
Techworld unveils the techies 2018 winners
Read Full Story 23.02.18 -
Dataconomy: Machine Learning for connecting organizations: a conversation with Roger Gorman.
Read Full Story 22.02.18 -
LondonTechWatch: This London Startup Just Raised £4.8M to Make Putting Together The Right Team at Your Company Easy
Read Full Story 16.01.18 -
ITProPortal: What does Alexa for Business really mean for our workplaces?
Read Full Story 12.01.2018 -
Startus Magazine - How Startups Should Respond In 2018, To The Many Changes Of 2017
Read Full Story 09.01.18 -
Finsmes: ProFinda Raises £4.8M in Funding
Read Full Story 08.01.18 -
Ticker In: London-based AI expertise startup ProFinda raises €5.4 million in latest round
Read Full Story 06.01.18 -
BusinessCloud: AI 'Expertise Finder' raised £4.8million
Read Full Story 04.01.18 -
UKTN: ProFinda raises £4.8m from backers including Notion Capital
Read Full Story 03.01.18 -
BQ Live: ProFinda Raises £4.8M
Read Full Story 03.01.18 -
Bdaily: London AI ‘expertise finding’ platform raises £4.8m in latest investment round
Read Full Story 03.01.18 -
EU Start-ups: London-based AI expertise startup ProFinda raises €5.4 million in latest round
Read Full Story 03.01.18 -
Thomson Reuters Elite: Forms Integration Partnership with ProFinda to Deliver Next Generation AI Powered Expertise Finder
Read Full Story 05.10.17