Roger Gorman

Founder and CEO

Serial entrepreneur Roger Gorman combines 20 years of experience leading transformation, change and innovation across some of the world’s largest corporates and networks. With a background in psychology and digital innovation, in 2011, Roger launched ProFinda. Roger also works on a number of projects that focus on his passion for deep system change, social impact and philanthropy.


Katie Leith

Head of Ops

Katie is ProFinda’s Head of Ops. Over the past 20 years Katie has unique experience in scaling B2B startups including a unicorn, and so brings a wealth of experience and talent across a broad range of disciplines.


Alpesh Patel

Head of Sales & Strategic Alliance

Alps runs ProFinda’s strategic partnerships, accounts and sales. With over 20 years of commercial experience across both starts up and enterprise software companies Alpesh runs our Sales and Strategic Partnerships initiatives. Alpesh has extensive experience helping start-ups scale, establishing product market fit, sales team’s organisation, and the selling into large global enterprises.


Francisco Ruiz


ProFinda CTO, Francisco helps lead strategy while ensuring ProFinda adopts the best technologies and practises that emerge and that ProFinda is also the leading technology in the industry.


Vlad Kostyuk

Head of NLP

Vlad helps lead ProFinda’s NLP and data science. He enjoys the challenge of integrating state-of-the-art NLP techniques with the development of applications that have a significant industry impact and takes a long-term view on solving hard AI problems.